Built by operators and data obsessives, for the grocery aisle.

Giovaughan started ORIGIN around a question he could not stop asking: why are so many grocers still struggling with the same operational inefficiencies when the technology to solve them exists? Five years in grocery gave him the answer, running e-commerce and international sourcing for a major regional chain and watching four marketplace dashboards disagree with the till every Monday. He leads commercial strategy and enterprise partnerships, and his connections across the Instacart operator network and regional and national grocery corporations keep the product close to the floor and the back office at once. He is also Partner at Necto Enterprises.

Josh runs engineering and built the pipeline ORIGIN is actually sold on: the ingest path that reads a grocer's real platform archives, the reconciliation that ties every upload out to the cent per banner and per channel, and the warehouse the portal reads from. At Handshake he works on data acquisition and partnerships, sourcing and qualifying large data assets and building the systems that move them, which is the same problem one layer up. He keeps ORIGIN scalable, safe, and fast for whatever the next account puts through it.

Kunal drives ORIGIN's product vision and turns operator pain into shippable features. He came from Visa, where the standard for a number on a screen is that it reconciles, and he holds ORIGIN to the same bar: multi-tenant isolation, role-scoped access, and a provenance dot on every figure saying whether it came from a real feed. He works with the team daily to keep the platform as easy to use as it is technically deep.

Joshua owns how ORIGIN is positioned and how it reaches the people who run grocery operations. He came in from AI platform architecture, which is why the marketing says what the product does rather than what the category says: every claim on this site maps to shipped code, and the ones that do not are labelled. He works across engineering, data and creative, and carries the partner and capital conversations alongside Giovaughan.